For small business owners, Google My Business comes to the rescue. It is a service that uses Google Maps and Google Search to locate the geographical area of your business.
With Google My Business, your business creates a company profile various information about about the business. This will create an online presence of your business on Google Search Engine as well as Google Maps.
Almost all the time you search for a product or service on Google, you will see a result showing “near me” tagged along with a shop name. This helps you in acquiring customers without coming in direct contact with them. By adding your location, you can penetrate more easily in your local market. This will result in an increase in local revenue and increasing your business reach.
Keeping your listings updated on Google My Business also informs your customers of any changes you have brought in your operations such as working hours, blogs, promotional offers, etc.