What is Search Engine Optimization (SEO)?
It is the process that brings quantity and quality of traffic to your website through organic search engine results. A great deal of work, time, and patience are required to do your Search Engine Optimization effectively.
The #1 objective of a search engine is to find and deliver the most relevant content to its users for a given search term.
And so, for a successful SEO campaign, it is necessary to optimize keywords for both the search engine and the user’s experience.
Benefits of SEO:
Being a marketer or maybe even a business owner yourself, many people must have mentioned search engine optimization to you, but, rarely someone would’ve explained all the concepts behind it. In today’s world which is also filled with cut-throat competition, SEO is a very important part of any and all successful marketing strategies.
Even today, many businesses lag behind others because they either do not possess their own website or are not using SEO on their website. Businesses are assured themselves that SEO is not worth their hard-earned money and valuable time, not because they are right, but because they are unfamiliar with the concepts and applications of SEO.
1. Improvement in User Experience.
3. Website Traffic.
4. Pocket Friendly.
5. Improves ROI.
7. Helps in the PPC campaign.
8. Long-term Strategy.
9. Public Relations.
Improvement in User Experience
Your website needs to focus more on the user experience part as search engines rank websites based on user experience. Search Engine Rankings are very important because they directly impact your website’s visibility to the users. You need to understand what users or your potential customers are searching for on Google or Bing (or any other search engines for that matter).
If a user visits your link and has a good experience with it, they will be satisfied with your website and may even promote you through word of mouth or social media. On the contrary, users facing problems on your website may criticize it on social media and through word of mouth in which case you will lose credibility and user base as well as ranking.
Google continuously monitors user behavior which also includes their time spent on any and all pages or sites, bounce rates, and more through which it makes a decision on whether a user had a good experience visiting the said page or site. Through this, Google ranks these websites according to their ranking which makes it very crucial for businesses.
Search engine optimization creates a surrounding filled with online buzz for your brand, website, or page, through which your brand gets promoted. With good search engine results page ranking, your brand will come on the top of the user’s search list, making it more visible to them which will create brand awareness in them.
With your SERP ranking, SEO assists you in acquiring inbound links from other reputable websites in the same field as yours, which makes your content more reliable and becomes more trusted by users. SEO helps you in reducing the bounce rate of your website by making your content more relevant to the user’s search query, resulting in increased
While leading a Google user to your site is one thing, getting them to stay or keep coming back is quite another. SEO helps in achieving all of these goals while also working wonders for your brand’s credibility and reliability. But as is the case with most good things, this cannot happen overnight and will need continued effort from you.
SEO targets those users who make search queries related to your industry or domain making them relevant and high-quality traffic for your business. All of which is done without intruding or disturbing these users in what they were actually doing contrary to television ads or telemarketing ads, for instance. SEO focuses more on customer experience and thus helps us acquire relevant traffic without annoying them.
A very popular example of a search engine is Google which handles more than 60000 search queries per second on a daily basis which means anyone who has a PC or a smartphone and an internet connection globally visits their site to make queries at least once a day.
With proper planning, SEO can help you in ranking on Google’s first search page. As a result of which, your business will benefit from the privilege of the reduced cost of advertising, providing you with the opportunity to invest it elsewhere. SEO is more cost-effective than traditional advertising & marketing, making it more beneficial to businesses than it seems.
The majority of a website’s traffic comes with the assistance of SEO, which can also bring more conversions as a result. SEO also helps your business in bringing visitors that are most likely to make a purchase, subscribe to newsletters, or sharing of your content on social media platforms, thus, improving your return on investments (ROI).
The most important goal for any type of business is making a profit and is very difficult and time-consuming to analyze the everyday activities of a business. The best part of SEO is its ability to monitor all the activities of your user including behavior, age, gender, interests, etc. Analytics assists your business in monitoring the performance of your SEO strategies.
Helps Your PPC Campaign
If both your SEO-driven organic result and PPC ads are on top of a search results page, this will increase the PPC campaign gain more recognition from users. As a result of which, your conversion rate will increase. Thus, SEO helps your PPC campaign by providing it with more conversions and an increase in ROI.
Although SEO takes time to take effect, once it does, will continue to bring benefits for a longer duration. Because of this, SEO is extremely beneficial for your business.
It may sound weird to many of you that SEO helps with Public Relations. But, if both SEO and PR are mixed together, then what we get is Link Building. The main component of any SEO strategy is to bring valuable inbound links to your website. This also means that, with assistance from link building, you gain relevant leads.
The 6 primary steps for effective SEO are :
Developing your strategy- An Effective SEO strategy organizes your website’s content according to the topic helping search engines (like Google, Bing, Yahoo!) understand the user’s intent while searching. ‘Intent’ is the motivation behind a given search. Optimizing your webpage around the topic and positioning keywords within the content helps increase your page rank.
Research keywords- Keywords are the textual terms a user inputs in the search engines. For keywords to accurately reflect the nature and services of your product, it is necessary to research all the keywords relevant to your product and its search volume as well as the competitiveness of the chosen keywords. Moz.com, Google Trends, YoastSEO, and SEMRush are some of the widely used keyword research tools.
Mobile friendly- There has been an explosive increase in the number of mobile users around the globe. Studies have also shown that more than half of the e-commerce business comes from these users. As a result, Search engines like Google prioritize them more than desktop users.
Building relevant links- Link building is the activity of adding backlinks towards pages on your website. It is a proven marketing tactic for increasing brand awareness. Link building helps in achieving the goal of increasing your website’s or page’s ranking in search results.
Authority signals- Authority signals will affect your SEO effectivity significantly by giving search engines information on whether your website is trustworthy or not. As a result, it affects your website’s ranking in the search engines and visibility.
Site speed- The first impression is the last impression. The speed of your site is very important to the users and search engines due to which the ranking of your website will also be affected. As a result, the bounce rate of your website is affected in either a positive or negative manner.