Search engine marketing with AI

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A woman on her laptop uses AI SEO tools to boost her website's visibility

In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial to the success of your website. With numerous factors to consider, such as page load times, keyword optimization, content quality, and the increasing importance of videos, it’s no wonder that marketers are turning to AI SEO tools to streamline their optimization efforts and boost their website’s rankings.

In this comprehensive guide, we will explore the various AI SEO tools available to marketers today. But before we dive into that, let’s first understand how marketers are leveraging AI and what exactly AI SEO entails.

How Marketers Use AI

According to a survey conducted on over 1,350 marketers, AI plays a prominent role in the workflow of many marketing professionals. Here are some key statistics:

  • 48% of marketers reported using generative AI for conducting research.
  • 45% of marketers utilize generative AI for content creation.
  • When creating marketing content, 22% of marketers rely on AI to generate ideas.
  • A whopping 70% of marketers believe that generative AI is essential to their content marketing strategy.

These statistics clearly demonstrate the significance of AI in the marketing landscape. To stay competitive and achieve optimal results, it’s crucial for marketers to harness the power of AI in their SEO efforts.

Understanding AI SEO

AI SEO refers to the utilization of artificial intelligence to enhance the organic performance of a website or webpage. AI SEO tools have the capability to analyze a website’s performance and provide actionable insights and recommendations for improvement. These tools can help you optimize various aspects of your website, from content creation to keyword research, ultimately helping your site rank higher in search engine results pages (SERPs).

Now that we have a clear understanding of AI SEO, let’s explore some of the top AI SEO tools that every marketer should know.

1. Jasper: Your AI Writing Assistant

Jasper AI Writing Assistant

Jasper is an AI writing assistant that can create SEO-optimized blog posts, emails, and other marketing materials. With Jasper, all you need to do is provide seed words and specify the desired tone of voice. Using this information, Jasper will analyze and generate phrases, paragraphs, or even complete posts. This tool offers over 50 templates to choose from and includes features like auto-save, plagiarism checker, brand voice customization, and multi-user login.

2. AlliAI: Optimize Your Website for SERPs

AlliAI: Optimize Your Website for SERPs

AlliAI is a comprehensive AI SEO tool that allows users to optimize their websites for SERPs in just minutes. One of its key features is Bulk Onpage Optimization, which enables users to create site-wide optimization rules and deploy code changes down to individual pages. AlliAI also offers a live editor for optimizing text, content, and code within your pages. Its Self-Optimizer for Traffic ROI can automatically generate sitewide page titles with real-time focus keyword A/B testing, resulting in efficient organic traffic boost.

3. Pro Rank Tracker: Stay on Top of Your Rankings

Pro Rank Tracker: Stay on Top of Your Rankings

Assessing your content’s ranking in SERPs can be a time-consuming process, especially considering personalized and localized search results. Pro Rank Tracker is an AI SEO tool that provides daily automatic updates on your content’s ranking and also offers on-demand updates. With its international tracking feature, you can track your rankings worldwide and in multiple languages, ensuring a comprehensive understanding of your content’s performance.

4. RankIQ: SEO-Optimized Blog Posts Made Easy

RankIQ: SEO-Optimized Blog Posts Made Easy

Designed specifically for bloggers and businesses with blogs, RankIQ is an AI SEO toolset that helps users create SEO-optimized blog posts. RankIQ provides SEO content briefs that identify topics recommended by Google’s algorithm, allowing you to create a blog outline within minutes. Its content-optimizing writing assistant provides suggestions on what to add to your post to make it more comprehensive and likely to rank at the top of search engine results. RankIQ also offers the ability to optimize older, underperforming posts in less than 30 minutes.

5. INK: Outrank Your Competitors with AI

INK: Outrank Your Competitors with AI

INK is an AI writing tool that learns from your competition to help you write content that outperforms your rivals. It serves as an SEO assistant by identifying the right keywords to enhance and optimize your content. Advanced users can access keyword clustering, and other key features include the AI Writer for long-form document editing, SEO Optimizer for content scoring, and fully automated keyword search.

6. HubSpot’s AI Tools: Your Content Optimization Partners

HubSpot offers a suite of AI tools designed to help you create optimized content that ranks high in SERPs. For instance, their SEO suggestions tools can scan your website and automatically identify opportunities for optimization. Additionally, their AI content assistant enables users to toggle between manual and AI content creation to generate copy for various marketing materials, including blog posts, landing pages, and marketing emails. The content assistant provides AI-generated blog ideas, outlines, paragraphs, and email content.

7. Speed Up Content Creation and Optimization Speed Up Content Creation and Optimization leverages AI to accelerate the content creation and optimization process. This platform offers a range of powerful tools to help you find and evaluate relevant keywords. Key features of include generating entire blog posts, keyword research with advanced AI options and insights, customizable tone of voice, AI-based suggestions for headlines and titles, and advanced SEO scores with competitor benchmarking.

8. Neuron: Boost Your Rankings with AI Optimization

Neuron: Boost Your Rankings with AI Optimization

Neuron is an AI-powered optimization tool that combines natural language processing (NLP), Google SERPs data, and competition insights to help users create high-ranking, SEO-optimized articles and social media posts. Key features of Neuron include an AI Writer for generating AI-written content, Internal Linking for recommendations on related sites, and Competitor Analysis for analyzing high-performing content from your competitors.

9. OutRankning: Uncover Opportunities to Rank Higher

OutRankning: Uncover Opportunities to Rank Higher

OutRankning analyzes data from top-ranking sites to find opportunities for you to rank higher. With the help of SERP data, this tool can quickly generate an automated draft, which you can then edit, fact-check, or rewrite as needed. OutRankning can generate SEO-optimized blog outlines, briefs, titles, and campaigns, empowering you to create content that resonates with your audience and improves your search rankings.

10. diib: Drive Business Growth with AI SEO Insights

diib: Drive Business Growth with AI SEO Insights

Diib utilizes SEO and traffic insights to foster business growth. This AI SEO tool provides personalized growth plans that include customized objectives alerts to help with your SEO strategy. Diib also offers features to help you monitor SEO keywords, develop new ones, track backlinks, and monitor competitor rankings. Additionally, Diib provides a daily health score for your website, allowing you to stay on top of your site’s overall health.

11. Surfer SEO: Boost Organic Traffic with an AI Strategy

Surfer SEO: Boost Organic Traffic with an AI Strategy

Surfer SEO is an AI tool that focuses on SEO strategy to boost organic traffic, visibility, and rankings in SERPs. Its Grow Flow feature provides weekly SEO insights to identify high-ranking keywords, research niche topics, generate content ideas, and find relevant internal links. Surfer SEO also offers an SEO Audit tool to pinpoint any problems in your SEO efforts. Other helpful features include the Content Editor, Audit, and AI Outline Generator.

12. PageSpeed Insights: Optimize Your Website’s Loading Time

PageSpeed Insights: Optimize Your Website's Loading Time

Page speed plays a crucial role in how your website ranks in SERPs, as search engines prioritize fast-loading websites. To assess how Google evaluates your page speed, you can use PageSpeed Insights, a free tool provided by Google. This tool helps website owners examine their page speed and provides recommendations for improvement, enabling you to optimize your website for better rankings.

13. Scalenut: All-in-One SEO Marketing Tool

Scalenut: All-in-One SEO Marketing Tool

Scalenut is an all-in-one SEO marketing tool that includes features like a keyword planner, SERP analyzer, SEO article writer, and content optimizer. The keyword planner allows you to analyze the search volume and relevance of potential keywords using AI. The article writer provides a guided workflow to automate outlines and create content based on SERP data. The editor provides real-time feedback and recommendations to boost the visibility of your posts.

14. Pictory: Effortlessly Create and Edit Videos

Pictory: Effortlessly Create and Edit Videos

Videos are becoming increasingly important in SEO, as they contribute to website retention time and improve search rankings. Pictory is an AI video generator that simplifies the process of creating and editing high-quality videos. Simply upload a script, and Pictory will generate the video content based on the text. This tool is particularly useful for creating videos from webinars, podcasts, and Zoom recordings. Pictory also offers automatic video captioning and summarization features.

15. NitroPack: Optimize Website Loading Time with AI

NitroPack: Optimize Website Loading Time with AI

Similar to PageSpeed Insights, NitroPack is an AI tool designed to optimize your website’s page loading time. With features like image optimization, automatic caching, and code optimization, NitroPack helps improve your website’s performance and ensures fast-loading pages. By reducing page load times, you can enhance user experience and improve your website’s rankings in SERPs.

16. Neuraltext: AI-Powered Keyword Research and Content Tool

Neuraltext: AI-Powered Keyword Research and Content Tool

Neuraltext is a versatile AI tool that offers keyword research, AI copywriting, and content generation capabilities. With over 50 templates, Neuraltext assists in creating various types of content, including Facebook ads, slogan ideas, and blog posts. Its content features utilize data from top-ranking pages on Google to help you generate well-researched content. Simply enter a keyword, and Neuraltext will provide suggestions for related keywords, topics, questions, and statistics.


AI SEO tools have revolutionized the way marketers optimize their websites and boost their search rankings. From AI writing assistants to comprehensive SEO toolsets, these tools offer a wide range of features and capabilities to support your SEO efforts. When selecting an AI SEO tool, consider your specific needs and goals, and choose a tool that aligns with your requirements. By leveraging the power of AI, you can stay ahead of the competition and achieve SEO success.

Now that you’re equipped with knowledge about the top AI SEO tools, it’s time to take action and implement these tools to enhance your website’s performance and drive organic traffic. Remember, AI is not a replacement for human expertise, but rather a valuable asset that can augment and streamline your SEO efforts. Embrace AI SEO tools as your strategic partners in achieving digital marketing success.