best wordpress plugins to must have

In the realm of website management, the power of WordPress is unrivaled. With a plethora of plugins, businesses can elevate their digital presence and operations significantly. Here, we’ll delve into the essential WordPress plugins that businesses should consider in 2023 to enhance their website functionality and performance.

1. WPForms: Making Communication Effortless

WPForms is an intuitive contact form plugin that simplifies the process of creating various online forms. From simple contact forms to complex payment forms, WPForms allows you to create them all with a few clicks. It offers 1000+ pre-built form templates and integrates with popular marketing and payment platforms.

Key Features

  • Drag & Drop form builder
  • Pre-built form templates
  • Integration with popular marketing and payment platforms
  • Advanced features like conversational forms, form landing pages, user journey tracking, etc.

Pro Tip: To enhance your lead generation efforts, consider upgrading to the Pro version.

2. All in One SEO: Boost Your Website Visibility

All in One SEO (AIOSEO) is a comprehensive SEO plugin that helps businesses improve their website visibility on search engines. It provides you with an array of tools to enhance your on-page SEO and connect your site to Google Search Console, among other features.

Key Features

  • SEO title, meta description, and keyword generation
  • XML sitemaps creation
  • Social media optimization
  • Advanced SEO features like TruSEO score, headline analyzer, custom schema generator

Pro Tip: For a complete SEO setup, follow a detailed AIOSEO setup guide and a WordPress SEO tutorial.

3. SeedProd: Simplify Your Website Design

SeedProd is a dynamic WordPress page builder that enables you to customize your website design without coding knowledge. It offers 300+ beautifully designed templates and a drag & drop page builder.

Key Features

  • Drag & drop page builder
  • Pre-made templates for various page types
  • Smart design system for time-saving
  • Integration with email marketing services and CRM software

Pro Tip: SeedProd works with all WordPress themes, enabling you to create a custom design without changing your existing theme.

4. MonsterInsights: Understand Your Website Performance

MonsterInsights is a robust Google Analytics plugin that connects your site to Google Analytics. It offers insightful reports directly within your WordPress dashboard, enabling you to optimize your website based on data-driven insights.

Key Features

  • Easy connection to Google Analytics
  • Insights on popular website pages and posts
  • eCommerce tracking
  • User engagement tracking

Pro Tip: Unlock more powerful features by upgrading to the premium version.

5. OptinMonster: Maximize Your Conversion Rate

OptinMonster is a powerful conversion rate optimization software that helps you turn website visitors into subscribers and customers. It provides high-converting templates to create various opt-in forms and campaigns.

Key Features

  • High-converting opt-in form templates
  • Drag & drop builder for easy customization
  • Powerful display targeting features
  • Automation features for cart abandonment recovery and more

Pro Tip: OptinMonster offers a free version with basic features. To unlock more powerful features, consider upgrading.

6. MemberPress: Create Online Courses and Communities

MemberPress is a robust membership plugin that helps you create online courses, communities, and membership sites. It allows you to create subscriptions and restrict content based on subscription plans.

Key Features

  • Easy creation of subscriptions and content restriction
  • Integration with popular payment solutions
  • Advanced features like drip content, course management, quizzes, certifications, etc.
  • Integration with popular email marketing platforms

Pro Tip: Consider creating a membership website in WordPress with detailed instructions.

7. Constant Contact: Connect with Your Users

Constant Contact is a popular email marketing service provider that allows you to build an email list and send attractive email newsletters. It is user-friendly and integrates well with lead generation plugins like OptinMonster and WPForms.

Key Features

  • User-friendly interface for non-tech users
  • Integration with popular lead generation plugins
  • Advanced email marketing features

Pro Tip: HubSpot, Omnisend, Brevo (Sendinblue), and ConvertKit are good alternatives if you want more advanced features.

Pretty Links Pro is a powerful link management plugin that simplifies the management of affiliate links. It helps make your affiliate links short and memorable for easy sharing.

Key Features

  • Easy management of affiliate links
  • Automatic keyword replacement feature
  • Advanced features like auto rotating links, product displays, QR code creation, etc.

Pro Tip: ThirstyAffiliates and TastyLinks are excellent alternatives with advanced features.

9. WP Rocket: Improve Your Website Speed

WP Rocket is a top-notch WordPress caching plugin that enhances your website speed and performance. It enables recommended WordPress caching settings, like gzip compression, page cache, and cache pre-loading, among others.

Key Features

  • Instant improvement in website speed
  • Automatic activation of recommended WordPress caching settings
  • Optional features like lazy loading images, CDN support, DNS pre-fetching, etc.

Pro Tip: SiteGround Optimizer, WP Super Cache, and W3 Total Cache are free alternatives, but they might not be as powerful or user-friendly as WP Rocket.

10. SearchWP: Enhance Your Site Search

SearchWP is an advanced WordPress search plugin that enhances your website search functionality. It indexes everything on your site, including custom fields, text files, custom post types, etc., ensuring your visitors find what they seek.

Key Features

  • Advanced site search functionality
  • Custom relevance scale and algorithm
  • Search metrics feature for content discoverability improvement
  • Integration with major WordPress plugins

Pro Tip: SearchWP lets you add powerful features like live AJAX search in WordPress.

11. Uncanny Automator: Automate Your Routine Tasks

Uncanny Automator is a potent WordPress automation plugin that helps you automate routine tasks. It connects your existing WordPress plugins without any code, saving you time and money.

Key Features

  • Integration with popular WordPress plugins and third-party platforms
  • Creation of “if this then that” style recipes
  • Automation of routine tasks

Pro Tip: Uncanny Automator offers a free version with basic automation features. For more advanced features, consider upgrading.

12. Duplicator: Safeguard Your Website Data

Duplicator is a popular WordPress backup plugin that helps you set up automatic backups and store them safely on a remote location. It also simplifies the process of restoring your website from a backup.

Key Features

  • Easy setup of automatic backups
  • Safe storage of backups on remote locations
  • Easy restoration of websites from backups

Pro Tip: UpdraftPlus, BackupBuddy, and VaultPress (Jetpack Backups) are excellent alternatives.


The right set of WordPress plugins can significantly enhance your business website’s functionality and performance. While the needs of businesses may vary, the plugins mentioned in this article cater to a broad spectrum of requirements, making them a must-have for business websites in 2023.

Remember, it’s not about the number of plugins you use, but the value they add to your website. Choose the plugins that best fit your business needs and watch as they take your website to the next level.