Why this is usually the first thing we fix
Before we touch a single ad campaign or SEO recommendation, we check whether Google Analytics is actually tracking what matters. In the accounts we audit, conversion tracking is wrong or missing more often than not — which means every other channel decision has been made on bad data.
What’s included
- GA4 property audit or fresh setup
- Conversion event configuration tied to actual business outcomes — leads, not just pageviews
- Cross-domain and cross-platform tracking where relevant
- Documentation so your team isn’t dependent on us to read your own data
How we work
This is usually a short, focused engagement. It’s also the first thing we check before starting any SEM or SEO engagement, since bad tracking data undermines everything built on top of it.