The problem with most Google Ads accounts
Most SMBs inherit a Google Ads account that’s been running on autopilot — broad match keywords burning budget on searches that were never going to convert, and Performance Max campaigns nobody has actually audited. You end up funding Google’s algorithm, not your pipeline.
What’s included
- Account audit or build — Search, Performance Max, Display, and Shopping where relevant
- Keyword and audience strategy tied to your actual buyers
- Conversion tracking set up correctly (most accounts we audit have this broken)
- Ongoing bid and budget management, with monthly reporting tied to leads and CPA
How we work
Every Google Ads engagement starts with a two-week audit, followed by a 90-day plan with clear CPA and lead targets. You get a live dashboard, not a monthly PDF.