What is the difference between SEO and SEM?
SEO gives an organic result which depends on website content quality & service, while SEM gives paid results.
It uses strategies like on-page and off-page SEO for a higher organic search result. SEM uses paid advertising like Pay Per Click (PPC) and other marketing strategies appearing on the SERP.
SEO is a time-consuming process because it takes time to show results, while SEM works instant and the target base audience.
Search Engine Optimization has higher click-through rate (CTR) than Search Engine Marketing.
Traffic cost of Search Engine Optimization is free, while Search Engine Marketing is typically paid.
SEM has goal-based marketing, while SEO has no specific goal-based audience. With the help of SEM, you can control PPC campaigns that see your ads, also how much you pay when your ads are displayed.