SEO and SEM: What’s The Difference?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both may be a confusing concept to grasp for many of us. It is good to understand the difference between the terms and that both are different.

SEO-and-SEM by Ratnawat Global

What is the difference between SEO and SEM?

SEO gives an organic result which depends on website content quality & service, while SEM gives paid results.

It uses strategies like on-page and off-page SEO for a higher organic search result. SEM uses paid advertising like Pay Per Click (PPC) and other marketing strategies appearing on the SERP.

SEO is a time-consuming process because it takes time to show results, while SEM works instant and the target base audience.

Search Engine Optimization  has higher click-through rate (CTR) than Search Engine Marketing.

Traffic cost of Search Engine Optimization is free, while Search Engine Marketing is typically paid.

SEM has goal-based marketing, while SEO has no specific goal-based audience. With the help of SEM, you can control PPC campaigns that see your ads, also how much you pay when your ads are displayed.

SEO vs. SEM-ppc-By-Ratnawat-Global

Which is better, SEO or SEM?

It is very interesting how we compare Search Engine Optimization and Search Engine Marketing to find out which one is better. Both are better, it depends on the business and marketing strategies because every business is different and has special needs.

At present, web search is the most useful and powerful tool. We generally use Google searches for finding queries, learn new things and solutions. When you search for something on Google, the search result shows on SERP ( Search Engine Result Page). Top search results show on SERP. SERPs typically contains two types of content organic results and paid results. With the help of both SEO and SEM, you can raise your rank on Search Engine Result Page.

If you want organic results for your business then improve SEO. SEO is cost-effective and it provides an effective strategy for earning website traffic and leads.

If you want the best result and right kind of traffic in a short time then you must go with SEM. You can run brand awareness for your newly set up business or new launch product by Search Engine Marketing strategy.

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